Reamaze for MailChimp

January 7th, 2015

You read that right. We’re definitely on a roll recently and we think it’s a great start for 2015. You can now connect your beloved MailChimp account to Reamaze so you’ll never lose sight of a 5-star customer!

This simple integration will allow you to see which lists a customer is subscribed to, their star rating, which campaigns they’ve received in the past, and manage their subscriptions with a simple glance to the right of your ongoing conversation.

Great customer support is all about knowing and understanding your customers at the right time. The MailChimp connection will allow you to streamline your support processes and maximize efficiency across your support team.

To get started, head on over to Settings and then Apps. Select MailChimp from the list. Click “Connect to MailChimp”.

Enter your credentials and allow Reamaze to connect with your MailChimp account.

Look for the success message to confirm your connection. You may also come to this page to refresh your authentication or disconnect your MailChimp account as needed.

Going forward, the right rail of a customer conversations will populate with your MailChimp customer data if the email address matches. You’ll be able to see past campaign histories, their current list subscriptions, and their quality.

Easy right? So go ahead. Unleash your inner support monkey!

Coming Soon: Reamaze for Bigcommerce

January 3rd, 2015

Your Bigcommerce store is about to get a whole lot better for 2015. In just a few more days you’ll be able to bring Reamaze right into your Bigcommerce dashboard by dropping a simple JavaScript snippet into your theme template! The Reamaze app will also display useful customer information so you can be the support guru you were always meant to be.

Take advantage of knowing when a customer first became a patron, how many orders they’ve placed, when their last order was, their order status, and much more! It’s going to be amazing to have instant access to the most important customer information so you can focus on providing the best service possible.

There are of course more advanced integrations options for all you savvy folks out there such as adding a Reamaze Support Lightbox, adding custom triggers to trigger the Reamaze Support Lightbox, restricting new conversations to a specific channel, adding custom fields to the lightbox, or authenticating users.

Keep an eye out on the official announcement of Reamaze for Bigcommerce, you’ll of course need to have both accounts handy. Once you do, head on over to our knowledge base article on how to integrate Reamaze into your Bigcommerce store.

Reamaze for Developers

December 31st, 2014

We’re sure you’ve wondered what else Reamaze is capable of. If you’re still wondering, check out our new Reamaze Developers Documentation portal to get a glimpse of all the wild possibilities! The developers documentation has three main sections: Widget SDK, Mobile SDK, and API Reference.

The Widget SDK will introduce you to all the ways you can take advantage of Reamaze’s front-end Lightbox, Shoutbox, embedded contact forms, and embedded KB user interfaces through simple JavaScript integrations. Advanced users will also find access to settings such as Auth & SSO, Custom Form Fields, and Unread Callbacks.

The Mobile SDK is still under development but offers you a glimpse into what is coming in the new year. The Reamaze Mobile SDK will help implement an awesome customer service experience into your mobile app.

The Reamaze API allows you to access customer data through a REST-like interface. When implemented you will have access to your KB articles, contacts, conversations, and messages.

Reamaze for GitHub

December 15th, 2014

How many times have you had a customer write in to inform you of a bug? How many times have you wished for the ability to log said bug directly into GitHub through your customer support solution? Reamaze now offers you the ability to do just that. It’s a great way to keep things in sync and your customers happy!

To get started, you’ll need a Reamaze account. Simply head on over to Settings > Apps > GitHub

Authorize Reamaze for GitHub by entering your GitHub password.

After connecting GitHub, you’ll be able to link your brands to an organization within GitHub. Simply click on “Save” to confirm your settings.

Try logging a Reamaze conversation into GitHub!

Enjoy the convenience =)

Rails Gem and Django Package for Reamaze

November 25th, 2014

As part of our ongoing efforts to make our integration capabilities easier to leverage for developers, we’ve now made our Reamaze Rails Gem and Django package LIVE to the public! This is an easier way to integrate Reamaze.js (particularly the SSO part) for Rails users.

If you’re not running Reamaze on your Rails site, there’s no excuse anymore =) The gem makes it dead easy to integrate our widget and take advantage of goodies like Livechat. We now also offer a Django package so developers of either Rails or Django projects can get juicy-delicious with Reamaze via just a few lines of code.

So stop running around, have a seat on your comfy couch, and head on over to:

Reamaze Gem - Rails engine for integrating a fully functional support system into your web site or app.


Reamaze Django - The simplest way to add a fully integrated support experience to your Django project.


Interview With Brightpod

November 20th, 2014

Brightpod is a web-based project management and time tracking software for digital creative teams. They interviewed us this week and we want to share some of what we said:


This week we feature Marvin Strauss, Customer Experience Guru at Reamaze. Reamaze is lightweight customer support software developed for small businesses.

In this interview, you can read more about his work at Reamaze, favorite marketing tools, productivity tips as well as his advice for budding marketers.

Your location: San Jose, California

Your favorite gadget:  Breitling Transocean (yes it’s a gadget)

You start your day with:  Raisin bran with vanilla soymilk

Your favorite time-saving trick: Ignore shit

Your top 3 blogs you read daily:  Anything on Medium. Signal v. Noise. because we’re all watch lovers.

“ We see customer service as opportunities to engage both current users and potential users. ”

Describe an average day at Reamaze?

I don’t think we really have an “average” day. Running a small team has its ups and downs but we focus our heads together when we need to and have fun when we want. We interact a lot with our customers during the day so a lot of our internal activities are spent on either building and shipping new things for customers, enhancing existing customer experiences, and/or fixing customers’ issues by internalizing their feedback. I guess you can call us a startup in that we’re young, energetic, small, and adequately funded, but there really isn’t a truly average day =).

As a marketer, what is your favorite productivity hack?

We use our own product! It’s a productivity hack in so many ways. In addition, we focus on three pretty simple productivity mantras.

1. Focus on the right things to work on and no wasting time on the wrong things.
2. Clear ownership is crucial. Too many stakeholders leads to “committee”, which leads to a lot of lost productivity.
3. Change a lot. What is productive now won’t last forever because everyone else catches on.

As a person who is well-versed with online marketing/ inbound, I’m sure you rely on a few marketing tools to automate your efforts. What are the top 3 tools you use?

We’ve always been big believers in earning customers rather than buying customers. Content marketing is pretty big for us and we use a variety of tools to reach out respective audiences. We rely heavily on our own blog for content distribution such as eBooks and infographics, HackerNews, Reddit, Facebook, Twitter, and the whole shebang. More recently we’ve been testing out some new homegrown beta tools for this purpose.

Your company has a growing community of users. How do you use this treasure trove of customer insight to power your marketing efforts?

A few very early beta users of Reamaze know us for our business intelligence background. Very early versions of Reamaze showcased some of our segmentation, cohort analytics, and action-driven outbound messaging capabilities. We would tell you why we eventually decided to build customer support first but that’s another story entirely. The point is, much of what we do in marketing, targeting, and delivering the right features to the right customers is deeply rooted in our ability to understand our growing community of users. The conversations we have with customers is pure gold. And oh, word of mouth helps too!

What is your strategy for getting people to your site and then converting them to a customer?

A relentless attention to customer service. Most companies see customer service as a cost center, an entity within the “business” to minimize complaints. We see customer service as opportunities to engage both current users and potential users. It’s really no big secret… We just talk to them. At the end of the day, you need a great product but beyond that, it’s about getting users to believe in your vision. We also focus a lot on talking to specific niches of users. Developers are different from e-tailers so its important to know the right buttons to press in order to convert them.

Is there any advice you’d like to give to budding marketers to help them work smart and stay productive?

Every team is different and I doubt any single advice will be a one-size-fits-all. That said, I would advise startup teams to keep things simple. There’s nothing worse than spinning wheels for the sake of spinning wheels. Be creative and stop ogling at what other startups are doing to be successful. Brave your own path and execute on what works for you.

A big thanks to Marvin for taking the time out to answer these questions! If you haven’t already, I highly recommend that you check out Reamaze.



All Your Customers Are Belong To You, Actually.

November 18th, 2014

10:00 AM.

Monday Morning.

I receive a message from a friend asking me about what the Gold level membership for a popular travel website actually gets you. I reply enthusiastically that the gold level get’s you access to early deals and better service. I am a gold member after all.

A few minutes go by and he replies:

Oh meh… looks kinda worthless. Basically means ‘oh now we will treat you like a customer’.

It struck me hard. He was right. A lot of businesses actually do this. They sell customer support, the illusion of good service, and the potential availability of weekend support as a premium benefit. We’ve been conditioned by the technology gap so much that being treated like a customer is somehow now a thing reserved for the “Souper Elite”.

Everything from online shopping, to airline frequent flyer programs, to car services at a dealership, and to whatever else you can think of are all moving to this  ”privileged” customer model. Where does that leave their “other” customers? You may genuinely believe the answer to be very complicated. And why not? Big spends on analytics and big data have told you empirically that those customers are NOT worth your time, effort, and “service”.

It certainly is a good question that we ourselves don’t actually have an answer to. All we know is this – All your customers actually belong to you. We listen and support everyone because even the one-man band out in the burbs of Bakersfield can give us an insight worth a million dollars.


Gamifying Your Support Team!

November 13th, 2014

Hey Reamazers. Today is a good day to be calling y’all Reamazers especially because we’ve just added some new and awesome meta features into staff reports. This is actually a joint effort between some of our power users and a little competition we’ve been having at the office.

It all started back in September 2014 when Pat started talking smack. Said smack was so outlandishly baffling that me, Marvin, and Mathias that we eventually ended up ignoring Pat for a good 2 weeks! We kid. But in all seriousness, Pat did stumble upon something interesting. We were subconsciously competing on who had the most appreciations from customers… Although some us reply more, we’ve noticed that more responses doesn’t always equate to appreciated responses.

Over the past few weeks, we decided to add in some more meta data into staff reports so we ourselves could have more visibility into our competitors. For example, we added:


We’re still crunching through some of our game stats but I’ll be the first one to claim that my speediness is more of a winning variable than Pat’s weak-sauce 12.5-hour average response time. Smack!

If you’re interested in having a little friendly competition, feel free to try what we’re doing and gamify your customer support team! Keep a whiteboard score or something :)



Do You Even API, Bro?

October 26th, 2014

These guys most certainly do.

We love the peeps over at Idea Bits and their awesome products. Taking advantage of Reamaze’s API has allowed Idea Bits and their various properties to have complete control over their workflow in order to serve customers better. The Reamaze API truly allows you to go beyond what is already offered through our off-the-shelf integrations like the widgets for support and Livechat, embedded knowledge base, or embedded contact forms. The Reamaze API gives you deeper and more integrated access to your customer service data.

Idea Bits’ dynamic dashboard shows the number of unresolved issues by time across their brands. Green indicates less than 24-hours, yellow for more than 24-hours, and red for more than 48-hours. On the right are individual employee accounts that they route through Reamaze to track the same data. Idea Bits has also made it a priority to showcase this dashboard on a huge monitor in front of all their customer service employees.

If you have a great implementation of our API, we’d love to see it! We’ll make it a running series where we feature some of the latest and best configurations. And as always, we welcome feedback on our API and ideas on how to improve it. As of today, you can already to a great deal:

If you’re interested in some of Idea Bits’ products, feel free to check them out here:



Do You Have Any Questions For Us?

October 18th, 2014

If you’ve ever conducted interviews or have ever been the subject of an interview then you know there is one question that always crops up toward the end. The employer will usually ask, “Do you have any other questions for us?” Our recommendation to all interviewees at this time is to always inquire about what the host company thinks about customer service. The answer can tell you a lot about the culture of a company and how that culture might influence your career many years down the road.

Most companies will probably say they value customers, that they take customer service seriously and customers always come first, or that they spend X number of hours training customer service agents. Other times, and only if you’re lucky, you might run into a reply that stands out from the rest. This is where you should pay attention. A few months ago while attending a dinner party hosted by an old college friend I had the opportunity to dust off the elevator pitch and start some conversations with strangers. At one point, I asked a startup from the Midwest about how they perceive customer service and how they plan on scaling operations. Here is a summary of their reply:

We try to be pretty innovative with customer service, meaning we try to navigate away from the old-school one-on-one customer interactions. At the end of the day, customer service is about staying ahead of problems. We do a lot of crowd-sourced customer service where we provide many different channels for customers to not only interact with us but with each other. We have a team of community evangelists that kinda moderate this environment. They basically act as a radar and sonar combo. This trains them to not just reply to problems but also trains them to listen and replicate how other community members are replying to certain problems. When we do need to reply, we will do so with short, direct, and precise answers so we can carve out more time to spend within the community. Even our CEO participates because it’s so much more fun. We’ve experimented quite a lot over the last few months and found that this not only saves a lot of time on actually replying to every inquiry but also on training and money. We don’t need to hire as many evangelists. The evangelists that we do have are also highly engaged because they’re part of a good community. This method has also allowed us to really pinpoint potential issues before they become real customer support problems. Moderators are really good sonars in this respect.

These guys are successful because they have a pretty awesome product. They’re also successful because they’ve spent time to think about customer service and what it means to build a loyal customer-driven community. It shows their culture, work ethic, and most importantly, it shows that they might be around for a long time because customers love them so much. So, if you’re on the line about whether or not you want to join a company, consider asking them about customer service. You just might be surprised about what you hear and possibly avoid working for a company that receives these: